Full Scope vs Wix
A website builder or a complete business platform? Wix is a popular tool for building websites quickly. Full Scope is built for small businesses that need more than just a website to operate, market, and grow. If your site is only one part of your business, this comparison will help you see the difference clearly.
Platform Overview
● Full Scope
An all-in-one business platform designed for small businesses. Build websites and funnels, manage leads in a CRM, automate email and SMS follow-up, book appointments, take payments, and deliver services or programs from one system.
● Wix
A website builder focused on design flexibility and ease of use. Strong for creating websites, blogs, and basic online stores, but limited when it comes to CRM depth, automation, and business operations.
Feature Comparison
| Feature | Full Scope | Wix |
|---|---|---|
| Website builder | ✓ | ✓ |
| Funnel builder i Wix does not include true funnel logic or step-based conversion flows without third-party apps. | ✓ | ✗ |
| CRM and pipelines i Wix offers basic contact management, but no sales pipelines or deal tracking. | ✓ | ◯ |
| Email marketing i Wix email marketing is an add-on with limited automation and campaign control. | ✓ | ◯ |
| Automations i Wix automations are app-based and limited compared to Full Scope’s multi-step workflows. | ✓ | ◯ |
| Bookings and calendar i Wix bookings are basic and require additional apps for advanced scheduling logic. | ✓ | ◯ |
| Payments and invoicing i Wix supports payments, but invoicing and billing workflows are limited. | ✓ | ◯ |
| Courses and memberships i Wix requires separate apps for courses and memberships, with limited integration. | ✓ | ◯ |
| Affiliate manager i Wix does not include a native affiliate management system. | ✓ | ✗ |
Comparing Use Cases
Building and managing a website
● Full Scope
Includes a powerful website builder, but extends far beyond design into marketing, sales, and operations.
● Wix
Excellent for designing and launching websites with templates, drag-and-drop editing, and visual customization.
Turning leads into paying customers
● Full Scope
Funnels, forms, CRM pipelines, email, SMS, and automation designed to convert visitors into customers.
● Wix
Basic forms and contact management, but limited tools for lead nurturing and follow-up without add-ons.
Running the business behind the website
● Full Scope
Appointments, payments, invoicing, automation, and client management built in.
● Wix
Requires additional apps or third-party tools for scheduling, CRM, automation, and ongoing customer management.
What Does it Cost?
Full Scope
From $47/mo
For our basic plan, suitable for many small businesses looking to consolidate tools and reduce overall software costs.
Wix
From $17/mo
Affordable to start for websites, but costs increase considerably as you add apps, email tools, automation, scheduling, and other business features.
Which Platform Should You Choose?
Full Scope is ideal for:
Businesses that want marketing, sales, and operations in one place
Founders selling services, products, or programs
Teams that want automation and CRM built in
Wix is ideal for:
Building a website quickly
Content-focused or brochure-style sites
Businesses that do not need marketing or automation tools
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Copyright 2026. Full Scope. All Rights Reserved.
Website built with our own tools
Copyright 2026. Full Scope
All Rights Reserved.
Website built with our own tools