Imagine you're about to publish a social media post, draft an email campaign, design a website, or even put together a sales proposal.

What do you say to best sell your freelance services?

We've got the answer, and it's simpler than you might think.

Clarity is King

First things first, let's remember a golden rule: be clear, not cute or confusing.

Clarity wins the day, not catchy slogans that sound cool but don't clearly describe your business.

Back in the 1950s, a brilliant man named George Miller penned a groundbreaking paper titled "Seven Plus or Minus Two."

In this piece, he explored the neuroscience behind our cognitive capacity, proving that humans can only hold between five to nine ideas in their minds at once.

That's right, not as many as you'd expect!

So, when you're putting together your marketing message, be mindful not to bombard your audience with information.

What you think are just a few ideas might turn out to be a barrage of concepts for your customers.

And that's a surefire way to lose them.

The Rule of Two

Here's a magic formula for a marketing message that hits the bullseye every time: two ideas.

Just two. That's it.

1 | The Problem

Your first idea should clearly communicate the problem you're addressing.

You want your audience to recognize their pain point immediately.

Imagine them nodding and saying, "Yes, that's exactly what I've been struggling with."

2 | The Solution

Following closely behind is the second idea – the solution.

Your task is to show how your product or service is the answer to that problem.

This is where you guide your audience from pain to pleasure.

Let's break it down further.

Say you're crafting a social media post about your freelance services.

Start by describing the customer's problem in a way that hits home.

"You are probably sick and tired of this. Many of our customers are sick and tired of this. They don't want to deal with this anymore. This is causing you a lot of pain."

You're emphasizing the problem, and you're doing it repeatedly but in different words to really drive it home.

Then, you seamlessly transition to the solution.

"We solve that problem this way, and when we do this, our customers are really happy. When you do this, you're going to be happy too."

You're presenting the solution, and the underlying message is clear: your product is the answer.

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Takeaway

Remember this one-two punch:

Problem and Solution.

Keep it straightforward and direct.

Whether it's a social media post email campaign, or your website's header, these two ideas are your guiding stars.

So, the next time you're sending out a marketing message for your freelance business, keep it simple and impactful – two ideas, one message, and a world of success.

Happy marketing!

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