Imagine this:

You have an upcoming dental appointment - a tooth removal. 😬

The nerves are running high, and you're counting down the days.

Then, out of the blue, your phone rings.

"Hello...?"

"Hi, this is Dr. Gorab. I noticed we have an appointment scheduled for you next week, and I just wanted to reach out personally to introduce myself and see if you have any questions."

Surprised?

You're not alone.

Dr. Glenn Gorab, an oral surgeon based in Clifton, New Jersey, has made this personal touch a cornerstone of his practice.

He makes it a point to call every new patient the week before their appointment

And the impact?

Remarkable.

Dr. Glenn Gorab

Four out of five patients mention the call when they arrive for their appointment, and many new patients are drawn to Dr. Gorab's practice because of the positive word-of-mouth.

It's a simple yet powerful strategy that sets him apart from the competition.

Now, you might be wondering, "Is that all it takes for my business to stand out?"

Well, in a way, YES.

By treating your clients with respect and going the extra mile to connect with them personally, you're already ahead of the curve.

So, as you navigate your own business journey, remember the lessons from Dr. Gorab: sometimes, the simplest gestures can make the biggest impact.

P.S. This story comes from the wonderful book Talk Triggers.